Privacy Policy

This Privacy Policy (the “Policy”) applies to the collection, use and disclosure of an individual customer’s Personal Data (hereinafter defined) arising from goods and/or services offered by Krystal Charm Etiquette Academy, its authorized representatives, agents, parent, companies, affiliates, subsidiaries, licensees, successors and assigns (collectively referred to as “Krystal Charm”).


1. General

1.1 For the purposes of this Policy, in line with the provisions under the Singapore Personal Data Protection Act 2012 (No. 26 of 2012) (the “Act”), “Personal Data” shall mean data, whether true or not, about an individual customer who can be identified — from that data; or from that data and other information which an organisation has or is likely to have access. Such Personal Data shall also refer to that which is already in the possession of Krystal Charm or that which shall be collected by Krystal Charm in future.


1.2 This Policy statement provides information on the obligations and policies of Krystal Charm in respect of an individual customer’s Personal Data. Krystal Charm undertakes to use reasonable efforts in applying, where practicable, those principles and the processes set out herein to its operations.


1.3 Krystal Charm’s officers, management, and members of staff shall use reasonable endeavours to respect the confidentiality of and keep safe any and all Personal Data collected and/or stored and/or disclosed and/or used for, or on behalf of, Krystal Charm. Krystal Charm shall use reasonable endeavours to ensure that all collection and/or storage and/or disclosure and/or usage of Personal Data by Krystal Charm shall be done in an appropriate manner and in accordance with the Act and this Policy.


1.4 By interacting with us, submitting information to us, or signing up for any products or services offered by us, you agree and consent to Krystal Charm as well as to its respective representatives and/or agents ("Representatives") (collectively referred to herein as "Krystal Charm", "us", "we" or "our") collecting, using, disclosing and sharing amongst themselves your Personal Data, and disclosing such Personal Data to Krystal Charm’s authorised service providers and relevant third parties in the manner set forth in this Privacy Statement.


1.5 This Policy supplements but does not supersede nor replace any other consents you may have previously provided to us in respect of your Personal Data, and your consents herein are additional to any rights which we may have at law to collect, use or disclose your Personal Data.


2. Contacting the Authority

2.1 Where you legitimately request access to and/or correction of Personal Data relating to you, such Personal Data which is in the possession and control of Krystal Charm, Krystal Charm shall provide and/or correct that data within 30 days and in a manner in accordance with its standard procedures as stated hereinafter.


2.2 In accordance with the Act, Krystal Charm has established a process for receiving and responding to any query or complaint that may arise with respect to the application of this Act. To ensure that Krystal Charm receives your complaints and enquiries, please send the same via email to the Ms Krystal Tan of Krystal Charm at the following email address:


2.3 Please note that if your personal data has been provided to us by a third party (e.g. a member via a referral process), you should contact that individual to make such queries, complaints, and access and correction requests to Krystal Charm on your behalf.


2.4 Should you not wish Krystal Charm to use your Personal Data for any of the purposes listed in Clauses 3.2 to 3.4, or not to receive promotional materials from Krystal Charm, you may opt out by sending a clearly worded email to the contact via the email address provided in Clause 2.2.  Your request shall be processed within 30 days.


3. Statement of Practices

Types of Personal Data Collected:

3.1 As part of its day-to-day activity, Krystal Charm may collect from you, through various means, including via our websites, smart phone applications, marketing events such as road shows and any forms used by Krystal Charm from time to time, some or all of the following Personal Data:

·     Name (first and surname);

·     Postal Address;

·     Phone number (including mobile);

·     Office number;

·     Email address;

·     Gender;

·     Personal Data of your emergency contacts;

·     Health condition and medical history;



We use cookies on our websites to track website visitorship and experience. Most web browsers are designed to accept cookies. If you do not wish to receive any cookies, you may set your browser to refuse it.


Purpose of Collection of Personal Data

3.2 The above Personal Data mentioned in Clause 3.1 is collected for the purposes of processing  your application and registration of your program enrolment and to ascertain if you are eligible for discounts, privileges or benefits or other related purposes; to conduct market research and analysis; for direct marketing through voice calls; text messages; email and direct mail to notify you of any changes to our policies or services which may affect you; to respond to queries and feedback; and informing you of new developments, services, promotions of Krystal Charm and other third parties which we are associated with.


Disclosure of Personal Data

3.3 Without derogating from any of the above, Krystal Charm may also disclose your Personal Data to the following third parties:

·       Regulators and law enforcement officials;

·       Lawyers;

·       Auditors;

·       Third party service providers and consultants;

·       Credit, debit and charge card companies, banks and other entities processing payment;

·       Potential buyers or investors of Krystal Charm or any of Krystal Charm’s companies; 

·       and

·       Any agent or subcontractor acting on Krystal Charm’s behalf for the provision of Krystal Charm’s services.


3.4 Krystal Charm may disclose your Personal Data to the abovementioned parties also in the occurrence of any of the following events:

·     To the extent that Krystal Charm is required to do so by the law;

·     In connection with any legal proceedings or prospective legal proceedings;

·     To establish, exercise or defend Krystal Charm’s legal rights;

·     To the purchaser (or prospective purchaser) of any business or asset which Krystal Charm is (or is contemplating) selling;

·     To any person and/or entity for the purpose of processing such information on Krystal Charm’s behalf;

·     To third parties who provide services to Krystal Charm or on its behalf;

·     To any third party that purchases Krystal Charm or Krystal Charm’s business or any part of Krystal Charm or Krystal Charm’s business;

·     With your consent; and

·     For the purposes of disaster recovery.


Optional Provision of Personal Data

3.5 In some instances, you may also be requested to provide certain Personal Data that may be used to further improve Krystal Charm’s products and services and/or better tailor the type of information presented to you. In most cases, this type of data is optional although, where the requested service is a personalised service, or provision of a product or dependent on your providing all requested data, failure to provide the requested data may prevent Krystal Charm from providing the service to you. This type of data includes, but is not limited to:

·       Your age;

·       Gender;

·       Education and Profession;

·       Other related products and services subscribed to; and

·       Family and household demographics.


3.6 Under certain circumstances, telephone calls made to any of Krystal Charm’s companies to order and/or service hotlines and/or inquiry telephone numbers are recorded for the purposes of quality control, appraisal, as well as staff management and development. In such an event, by agreeing to this Policy, you hereby give your consent for the collection, use and disclosure of such Personal Data for the purposes of our records, following up with your enquiry and/or transaction, and for quality control and training purposes.


4. Transfer of Personal Data Overseas

Your Personal Data may be processed by Krystal Charm, its affiliates, agents and third parties providing services to Krystal Charm, in jurisdictions outside of Singapore.  In this event Krystal Charm will comply with the terms of the Act.


5. Accuracy of Personal Data

Where possible, Krystal Charm will validate data provided using generally accepted practices and guidelines. In some instances, Krystal Charm is able to validate the data provided against pre-existing data held by Krystal Charm. In some cases, Krystal Charm is required to see original documentation before we may use the Personal Data such as with Personal Identifiers and/or proof of address. To assist in ensuring the accuracy of your Personal Data in the possession of Krystal Charm, please inform us of any updates of any parts of your Personal Data by sending a clearly worded email to the contact at the email address provided at Section 2.2.


6. Protection of Personal Data

Krystal Charm uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your Personal Data and will not knowingly allow access to this data to anyone outside Krystal Charm, other than to you or as described in this Policy. However, Krystal Charm cannot ensure or warrant the security of any information you transmit to Krystal Charm and you do so entirely at your own risk. In particular, Krystal Charm does not warrant that such information may not be accessed, altered, collected, copied, destroyed, disposed of, disclosed or modified by breach of any of Krystal Charm’s physical, technical, or managerial safeguards.

7. Access and Correction of Personal Data

7.1 In accordance with Clause 2.1 of this Policy, you have the right to:

a) check whether Krystal Charm holds any Personal Data relating to you and, if so, obtain copies of such data; and
b) require Krystal Charm to correct any Personal Data relating to you which is inaccurate for the purpose for which it is being used.


7.2 Krystal Charm reserves the right to charge a reasonable administrative fee in order to meet your requests under Clause 7.1(a).  Upon payment of the requisite fee under clause 7.1(a), and/or upon receipt of your request under clause 7.1(b), your request shall be processed within 30 days.


7.3 If you wish to verify the details you have submitted to Krystal Charm or if you wish to check on the manner in which Krystal Charm uses and processes your personal data, Krystal Charm’s security procedures mean that Krystal Charm may request proof of identity before we reveal information. This proof of identity will take the form of full details of name, membership number and NRIC or Passport or Fin number.  You must therefore keep this information safe as you will be responsible for any action which Krystal Charm takes in response to a request from someone using your membership details. We would strongly recommend when you login to your online account in our websites that you do not use the browser's password memory function as that would permit other people using your terminal to access your personal information.


8. Storage and Retention of Personal Data

Krystal Charm will delete, as reasonably possible, or otherwise anonymise any Personal Data in the event that the Personal Data is not required for any reasonable business or legal purposes of Krystal Charm and where the Personal Data is deleted from Krystal Charm’s electronic, manual, and other filing systems in accordance with Krystal Charm’s internal procedures and/or other agreements.


9. Contacting you

To the extent that any of the communication means which you have provided Krystal Charm with (which may include, your telephone number and fax number) is/will be listed on the Do Not Call Registry (the “DNC”), by agreeing to this Policy through your signing of the Client Registration Form, or by any other means of indication, you hereby grant Krystal Charm your clear and unambiguous consent to contact you using all of your communication means you have provided to Krystal Charm including using via voice calls, SMS, whatsapp, MMS, fax or other similar communications applications or methods, for the purposes as stated above in Paragraph 3.2. This will ensure your continued enjoyment of Krystal Charm’s promotional rates and services.


10. Change Policy

Krystal Charm reserve the right to alter any of the clauses contained herein in compliance with local legislation and/or to meet its global policy requirements, and for any other purpose deemed reasonably necessary by Krystal Charm.  You should look at these terms regularly. If you do not agree to the modified terms, you should inform us as soon as possible of the terms to which you do not consent.  Pending such notice, if there is any inconsistency between these terms and the additional terms, the additional terms will prevail to the extent of the inconsistency.


11. Governing Law

This Policy is governed by and shall be construed in accordance with the laws of Singapore. You hereby submit to the non-exclusive jurisdiction of the Singapore courts.


12. Miscellaneous

12.1 This Policy only applies to the collection and use of Personal Data by Krystal Charm. It does not cover third party sites to which we provide links, even if such sites are co-branded with our logo. Krystal Charm does not share your Personal Data with third party websites. Krystal Charm is not responsible for the privacy and conduct practices of these third party websites, so you should read their own privacy policies before disclosure of any Personal Data to these websites.


12.2 Krystal Charm will not sell your personal information to any third party without your permission, but we cannot be responsible or held liable for the actions of third party sites which you may have linked or been directed to Krystal Charm’s website.